How does Intricately know what data to sync?

We require a domain to match the data so if we're syncing to accounts, we require a website to be present.

If we're syncing to leads, we use the email address.

To perform an enrichment, a domain (i.e. nike.com) is sent to Intricately’s system. In the event a domain is unavailable, an email domain (with contact information discarded) is sent to Intricately to match the domain.