Historical Data
Last updated: December 17, 2025
Historical Data provides access to over 4 years of a company's product purchasing and adoption activity including contract start dates, applications used by a product over time, and more. Use Historical Data to identify companies who have begun to evaluate a competitive product or whose contracts are coming up for renewal.
Available Historical Datasets
Historical Data falls into one of two categories:
- Product Adoption History
- Traffic History
Product Adoption History represents a company's product purchasing and adoption activity. This data set provides you insight into contract renewal dates, which products are typically purchased before yours, and more.
Traffic History represents a company's traffic growth (or decline) for specific digital assets. We report on traffic at the aggregate Company level but also offer lower-level views into traffic down to the Data Center Point of Presence or individual Product Deployment levels. This data set provides insight into traffic demand for a company's digital presence along with product and application usage over time.
| Data Set | Description | Data Duration | Example | Data Format |
|---|---|---|---|---|
| Product Adoption History | The date a product was adopted for each company. | 4 years | Nike began using Amazon EC2 in Jan 2015. | Data Snapshot, API |
| Company Traffic History | Monthly traffic values (ITVs) for each company. | 15 months | Nike's traffic values (ITVs) for the last 15 months. | Data Snapshot |
| Product Deployment Traffic History | Monthly traffic values (ITVs) for a company's products. | 15 months | Nike's traffic values (ITVs) on Amazon EC2 for the last 15 months. | Data Snapshot |
| Product Category Traffic History | Monthly traffic values (ITVs) for each product category a company has products deployed in. | 15 months | Nike's traffic values (ITVs) in Content Delivery (CDN) for the last 15 months. | Data Snapshot |
| Data Center Point of Presence Traffic History | Monthly traffic values (ITVs) for each data center point of presence a company operates. | 15 months | Nike's traffic values (ITVs) in their New Jersey Data Center for the last 15 months. | Data Snapshot |
Contact Us
Contact your Customer Success Manager (or support@intricately.com) for access to a sandbox database where you can view the complete Historical dataset for a sample of company records.
Historical data is also available via our Salesforce Connector. If you’re interested in learning more about our Salesforce integration, contact your Customer Success Manager.