How does Intricately use PushTopics?

PushTopics are notification channels that Intricately subscribes to. PushTopics let Intricately know when new Salesforce records are added to your Salesforce Org or when existing Salesforce records change.

When you connect your Org to the Intricately platform, we create two PushTopics: one for Lead records and one for Account records. The queries we use for each PushTopic are below.

SELECT   
Id,   
Website  
FROM Account  
WHERE Website != null

SELECT   
Id,   
Website,   
Email  
FROM Lead  
WHERE (IsConverted = false AND(Website != null OR Email != null))